Flora Danica

Creative direction for the brand film of the newly launched fragrance brand, Flora Danica.
Direction by Thorbjörn Ingason at Favour Studio.
INSPIRED BY THE ICONIC FLORA DANICA ENCYCLOPAEDIA, COMMISSIONED BY KING FREDERIK V IN 1752, TO ENLIGHTEN THE PEOPLE ABOUT THE DIVERSE FLOWERS AND PLANTS IN DENMARK. 
FLORA DANICA IS THE WORLD’S LARGEST COLOURED FLORA EVER PUBLISHED.
THE FIRST EDITION WAS PUBLISHED IN 1761 AND TOOK THE REIGN OF 6 KINGS MORE THAN 120 YEARS TO COMPLETE, CULMINATING IN OVER 3200 DRAWINGS.
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